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Seamless unicast and broadcast services to meet increasing mobile TV and video consumption

May 2010

Mobile TV and video consumption will be both mass audience consumption of live TV and other video as breaking news and top videos as well as consumption of long-tail TV channels and on-demand streaming or download of video.

Unicast networks can well carry part of the traffic, especially long-tail TV channels and on-demand streaming or download video. The high advantage of mobile broadcast networks is their unlimited number of users that can be served in the coverage area without any saturation risk.

Off-loading of mass audience relevant TV and video traffic from mobile networks to broadcast networks results in optimization of the overall investments of mobile operators.

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